In 2004, Mr. Lippes determined to pursue his dream of designing his own collection launched a collection of cotton basics under the label adampluseve. His desire to “fuse fashion with the perfect white tee” began with a global search for the finest manufacturers of cotton, cashmere, and wool. The Collection of Basics was launched at Saks Fifth Avenue in the spring of 2004, quickly becoming one of “Oprah’s Favorite Things” and winning O’s “Real World Style Awards.” As a result of these early successes, the business has evolved from cotton basics into a full sportswear collection for men and women, now known simply as ADAM.
