J Brand is co-founded
by denim manufacturer Jeff Rudes and stylist Susie Crippen.
The two set out to create classic and sophisticated
jeans with the emphasis on fit, while holding to one
mandate: creating timeless products. Paying careful
attention to details and clean, dark finishes, together
they have created a combination of sexiness, style and
comfort in women’s jeans. “It’s all
about a woman looking beautiful in her jeans, not the
jeans drawing attention to her.”